Hi, I'm Jenni.

I’m a former founder of a wholesale donut business that I started in 2015 with only a marketing background and $500. I used storytelling before it was a trend to attract customers organically on Instagram.

My donuts were sold in 20+ coffee shops in northern Colorado. I sold my business in 2019.

But when I came to LinkedIn, I was afraid to share my experience. I thought people wouldn't care.

And since I was talking about marketing and storytelling, I wasn't getting much traction. So I finally decided, what do I have to lose?

It got people in the DMs, more people asking me how I did my marketing in the comments and wanting to know more.

That post changed how people see me: I’m the “Donut Lady” on LinkedIn.

And I realized more people could benefit from sharing their experiences too.

That’s when I created Find Your Weird.™

Then more opportunities came up, like speaking on live panels, clients, and being asked to teach in others’ programs.

All from sharing the thing I was afraid to share.

Work with me

Why this matters.

Most founders and CEOs come to me saying the same thing.

Their LinkedIn is fine. They’re posting. They try to be consistent. But something’s off and they’re not quite sure what it is.

Or they aren't sure what to post because they still need to sound “professional.”

The problem is, their content sounds like everyone else.

Not because they don’t have something to say, but because they’ve learned that expertise looks like advice.

So that’s what they share: direct, helpful, searchable advice that could come from anyone.

But you’re not just anyone.

You’re someone who’s spent years figuring things out the hard way. You have a point of view nobody else has. And you’re not sharing any of it.

Not because you’re purposely holding back, but it could be because:

  1. You don’t realize it’s important

  2. You’ve been so focused on what you know and “being professional,” you’ve forgotten to be yourself

I’ve spent years mentoring founders one -on-one with nearly 100 conversations that taught me how to spot the story someone doesn’t realize they’re not telling

With Find Your Weird™, I help you find what makes you unique, so people never forget you.

Now the fun stuff.

  • I met my husband on a blind date set up by friends, but they all canceled at the last minute, leaving us to fend for ourselves. We’re celebrating our 20th wedding anniversary this year.

  • I love the color pink (in case that’s not obvious).

  • We have a 9-year-old Border Collie named Remington.

  • I love chocolate and everything sweet but I’m gluten-sensitive and allergic to chocolate. Womp, womp.