A LinkedIn strategist who stopped posting
After years of posting, her content started to feel repetitive and disconnected. She didn’t feel confident or excited about sharing anymore.
Through Find Your Weird™, we found her core message and what she was excited to write about. She gave herself permission to write about something she knew a lot about.
Once that happened:
She reconnected with her audience in a more personal way
She’s more confident sharing her content again
She speaks on stages and shares content about her new direction
In her words:
“I had been on LinkedIn for years and was completely bored of writing the same kind of content. I dreaded creating posts.
Jenni asked the right questions to get to the root of what was actually holding me back, then helped me see how my own experiences were the missing piece.
I’m excited to write again, I feel more like myself in my content, and I finally have my passion for LinkedIn back.”
A founder and business coach who wanted to sound more like herself without oversharing
She knew her content felt too “professional,” but wasn’t sure what to share or what made her different than everyone else.
Through Find Your Weird™, we found out what made her different and focused on sharing it more often to build audience trust.
Once that happened:
She stopped sharing tips and how-to content and focused more on her lived experience
Her audience engagement increased significantly
She created a 5-post content series entirely from her weird
She started receiving more DMs and better comments
She later invited me to join her live webinar, where she shared her experience and results (in the video testimonial below)
In her words:
Client Video Testimonial
A leadership coach whose warmth wasn’t coming through in her content
After being consistent and posting 5 days a week, she didn’t feel like her content was resonating and wanted to find her positioning.
Through Find Your Weird™, she realized she was minimizing her experience and client wins because she didn’t think it mattered.
Once that happened:
She realized her lived experience is the most important thing about her
She changed her headline to reflect her revised direction
She created a post that resonated with her audience because it shared her voice, warmth, and her they could feel her heart for the very first time
In her words:
“Your anecdotes and one-liners stuck with me, and I loved how you paused after each segment to check what I was processing. That kind of attentiveness made all the difference.
Telling me to press in and draw from my experience was the green light I didn’t know I needed. All this to say, it just means I need to go deeper…learning how to mine ideas well is a gift.”
