Marketing yourself

One of the hardest things to do is marketing yourself. You can easily tell anyone why you love your favorite chips (Dill Pickle flavor, anyone?) But when it comes to selling yourself, it's like your mind goes blank and you overthink everything. I've written and rewritten my LinkedIn headline so many times it's not even funny.

But instead of thinking of yourself as you, pretend you're your own client. What are "they" missing that you could spot in 2.5 seconds?

That's where your message is. And it's usually been there the whole time.