Not getting engagement? Here’s why.
If your posts aren’t getting engagement or you get 2 likes and comments like, “Great post! Thanks for sharing!” That means your content is providing zero value and isn’t landing with your audience.
The good news is, you can fix it.
If you’re getting zero engagement, it usually means these your content is missing these two things:
You’re not showing why people should listen to you
You’re not showing people why they should trust you
When you do both of these things, you create content that’s worth coming back for. People will feel like they know, like and trust you.
Trust comes from experience. So when you talk about things like, “5 ways to choose a wholesale partner” you’re just sharing information anyone or AI can create.
But if you share a story about how you chose the wrong wholesale partner, what happened and how that experience helped you learn how to choose the right wholesale partner? Then you’ve got content even AI can’t copy. Because no one else has your story, experience or point of view. No one.
And when you share from that lens, people want to know more. They’ll post comments like, “Oh no! That’s such a great reminder because I was just about to choose a wholesale partner and I’m so glad I saw this!” Or “This reminds me of the time when I chose the wrong wholesale partner and they cost us so much money and time!”
That’s because you’ve positioned yourself as the expert that people trust and remember.
And that’s what we do in Find Your Weird. I help you find the stories you’re not sharing so that you become the expert in your industry.