Three things
How do you become the go-to person in your space?
Do the three things most people skip.
In Find Your Weird, they're:
Find It - Find the thing you haven't said yet that your audience actually wants to hear about
Say It - Turn that thing into a message that attracts the right people to you
Own It - Make sure your message is consistent everywhere in your content, profile, in person and everywhere you show up
Most people skip straight to step 3 and wonder why nothing is landing.
But this will be what gets you noticed, trusted and remembered.