How do you know?

A reader asked: "What happens in Find Your Weird? How do you know I'm weird?"

Great question!

Here's how it works: Before our session, you'll fill out a short form about your background and experience. Then we meet for an hour and I ask you questions you've probably never been asked before.

We're looking for the thing that makes you uniquely qualified to do what you do. Not a personality trait, an actual experience or expertise that no one else has.

For most people, it's something they've been sitting on the whole time. They just didn't see it as valuable, or they thought it wasn't "professional" enough to talk about.

When we find it, it's an aha moment. You'll see yourself differently, and suddenly you're excited (and sometimes a little bit nervous) to share it.

That's when your marketing and positioning changes.